SEO Audit

Performing an SEO audit can be extremely beneficial for the health of your site. It can determine opportunities to speed up your website and how many pages Google indexes. Many sites have more URLs than valuable content pages, hurting your search rankings. If your website contains too many low-quality pages, Google will use up a crawl budget indexing your pages, which is not good for your ranking.

Some steps help in SEO audit

1. Check To See If Your Site Is Mobile-Friendly
2. Make Sure Google Indexes ONE Version of Your Website
3. Speed Up Your Site
4. Find and Delete “Zombie Pages”
5. Find and Fix Indexing Problems
6. Check Your Organic Traffic
7. Improve Your On-Page SEO
8. Set Up Keyword Rank Tracking
9. Analyze Your Backlinks
10. Fix Broken Links
11. Competitor Analysis
12. Make Your Content 10x Better
13. Optimize For UX Signals
14. Flatten Your Website Architecture
15. Launch a Skyscraper Post
16. Get More From Your Internal Links
17. Use a Site Audit Tool
18. Optimize for Featured Snippets.

1. Mobile SEO - How to Optimize Your Site For Mobile Users

If you want to be seen by users on mobile devices, you must ensure that your site is optimized for mobile usage. Many users are on their mobile devices now, and a website that isn't mobile-friendly can quickly drive visitors away. To avoid this, you must ensure that your site is easy to navigate on mobile devices and that all its resources load correctly. You should also avoid hiding content or making your site difficult to navigate.

Use - Mobile friendly testing tool

2. Make Sure Google Indexes ONE Version of Your Website

For example, here are 4 different versions of the same site:

http://digiguruneha.blogspot.com/

https://digiguruneha.blogspot.com/

http://www.digiguruneha.blogspot.com/

https://www.digiguruneha.blogspot.com/

And unless you redirect these versions properly, Google will consider them completely separate websites.

3. Speed Up Your Site

Loading Speed Time is very important part in SEO

You can easily find problems with your code with PageSpeed Insights.

4. Find and Delete “Zombie Pages”

Zombie Pages are pages on your website that your visitors no longer visit. They have very low unique page views, average time on page, and total visits. You may want to consider restructuring these pages to increase their traffic. Using internal links and linking to them from more popular pages can help.

Type site:yourwebsite.com into Google.

This will show you ow many pages Google has indexed:

• site:https://digiguruneha.blogspot.com/

5. Find and Fix Indexing Problems

visit : Google Search Console Tools

Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results.

6. Check Your Organic Traffic

Now it’s time to see how much organic traffic you’re getting.

To do that, head over to Google Analytics.

7. Improve Your On-Page SEO

Important point for On-Page SEO

1. Include your keyword in your title tag
2. Include your keyword in first 100 words
3. Add 5+ external links
4. Add 5+ internal links
5. Use LSI keywords

8. Set Up Keyword Rank Tracking

SEMrush can filter your keyword suggestions based on their difficulty.
Get high-volume, long-tail keywords 16 languages, 142 geo databases.

9. Analyze Your Backlinks

Backlinks are an important factor in search engine optimization. Search engines give more weight to websites with multiple quality backlinks. They act as reviews and indicate a web page's trustworthiness. For this reason, companies work hard to get backlinks from authoritative sites relevant to their business. This will help their website rank higher in search results and gain more discoverability.

SEMrush is its backlink audit tool.