Advanced SEO - The Basics of Advanced SEO

Advanced SEO - The Basics of Advanced SEO

There are many advanced SEO strategies that you can use to increase your website's visibility in SERPs. These include Schema markup, Keywords in meta descriptions, Internal link structure, and RankBrain. But before you get started, you need to understand the basics.

1. RankBrain

Using Google for advanced SEO, you've probably heard about RankBrain. This algorithm has the power to match search queries to the most relevant pages based on what people are searching for. Using this technology, Google can determine what most users are looking for. For instance, someone searching for a grey console from Nintendo might be searching for a game called Pokemon.

You can use RankBrain to your advantage by optimizing your pages for a single keyword and related terms. You'll need to pay attention to your title and headings because these will determine whether people click on your content. Moreover, the organic click-through rate is a key ranking factor for RankBrain.

To rank well on Google, you need to create quality content. Google's RankBrain algorithm analyzes the content on your website and determines whether it contains a relevant keyword. Moreover, you can use regression analysis to improve specific areas of your SEO strategy. This way, you'll be able to understand the effect of different signals on your website's ranking.

RankBrain also monitors user responses to your site's search results. When users find a page they like, Google's algorithm boosts it. However, it will push them down if they don't like it. This means that the next time someone searches for the same keyword, they'll see different results.

2. Schema markup

Schema markup is a powerful way to improve search engine optimization. When used correctly, this HTML code helps search engines understand and display your website content. There are several different types of schema markup, and they all serve different purposes. For example, product schema markup lets Google know where your products are, enabling them to show up in the SERP with rich snippets. Another type of schema markup is event schema markup, which allows your business to promote an event in your area. In addition to these three types of markup, you can also create article schema markup, which gives Google information about lengthy pages of content. Some types of markup can work separately, while others can be applied to your entire site.

Advanced SEO marketers can benefit from schema markup. It allows search engines to see valuable information from your website and is simple to implement. If you're using WordPress, you'll have countless options for adding schema markup to your website. You can install a plugin that automatically generates the schema markup for your WordPress site. Another option is Schema Builder for WordPress.

In addition to helping search engines understand your content better, it will also increase brand awareness. Semantic search is an advanced data searching method that uses semantic search to understand the meaning of keywords and phrases. This helps search engines deliver relevant results based on intent and context to the searcher.

3. Keywords in meta descriptions

When creating a meta description, the main focus should be on your keyword. Google highlights keywords in the SERPs, making them bold and stand out. However, beware of keyword stuffing, which may result in a red bullet. In addition, you must make sure to keep key phrases close together.

It is imperative to use keywords that reflect the content of your page. If you are a cooking supplies company, don't use keywords that don't relate to cooking supplies. Most searchers only care about relevant results, so don't waste time with irrelevant keywords. In addition, your meta keywords should be relevant to the page you're trying to optimize.

Ideally, your meta description should contain about 120 to 156 characters. Remember that Google will display a sentence from your copy, not the entire meta description. This means you need to keep the length to a minimum. A keyword density tool such as Yoast SEO can help you optimize your meta description.

Another important factor is using a focus keyphrase for your meta description. A focus keyphrase is a keyword or a group of words that most of your target audience would search for. By using a focus keyphrase in your meta description, Google will highlight the focus keyword for search results.

4. Internal link structure

Internal link structure is an important part of SEO. It helps in passing the link authority from one page to another, and it also helps in enhancing the UX of your website. However, internal linking must be done with the right anchor text and strategic placement. Performing an internal link audit is an essential part of this process. Once you have analyzed your site's internal linking, you can identify orphan pages and improve them.

Internal links are typically placed within the body content of a page and point to other pages within the website. These links should be prominent and clickable. When done correctly, they can demonstrate the relevance between pages and pass PageRank if the source page has authority. Understanding the functions of these links will help you optimize your internal linking strategy and achieve your business objectives.

Broken internal links lead search engines and users to non-existent pages, resulting in 404 errors. Broken internal links can be fixed by removing them or replacing them with a live page. Broken links are caused by an incorrect URL format or a URL containing extra characters. When this happens, you should fix the broken link or redirect the user to the right page.

Navigation links are an important part of internal link structure since they allow search engines to crawl the site and index content. These links should be in HTML format and avoid loading JavaScript. Otherwise, Google may stop crawling or rendering your website.

5. Mobile-friendliness

Optimizing your website for mobile is an important part of a long-term SEO strategy. Over 50% of searches are made on mobile devices, and Google rewards mobile-friendly sites with higher rankings. Fortunately, there are several ways to improve your mobile site's performance. Creating mobile-friendly content, fast loading times, and correct formatting are all essential components of mobile optimization. Using structured data is also essential, especially for voice searches and snippets.

Several free tools are available to help you determine whether your site is mobile-friendly. You can also run a usability test on your website, highlighting any problems your mobile visitors might have when accessing your site. You can also use the Site Audit tool from SEMrush, which offers a range of digital marketing solutions.

Make sure your mobile page uses the same design principles as your desktop version. This means that the most important information and calls to action should be placed at the top of the page. Otherwise, users will be forced to scroll down or click another page for more information. You can also use WooRank to test your website's mobile friendliness with mobile searchers.

6. Targeting dead links

Targeting dead links is a crucial part of advanced SEO. Without them, your website would end up on the 404 page. By replacing them with relevant content, you can streamline the link-building process. You can find dead links on industry websites, blogs, and even other pages on your website.

Broken hyperlinks can occur on even the most well-maintained website. In such cases, a visitor might get greeted by "page not found" or a "404 error." It's a less-than-ideal experience for the user. However, this strategy effectively expands a link profile, cleans up dead links, and earns backlinks.

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